Sales Enablement
Digital Marketing Campaign
Programmatic ads and brand awareness campaign
A high‑impact series of digital banner programmatic advertisements and awareness campaigns designed to capture audience attention, drive brand awareness and support top‑of‑funnel acquisition across web channels.
To create visually compelling, conversion‑driven ad creative that communicates core value propositions clearly within restricted display formats and drives high click‑through rates.
Traliant
InDesign, Illustrator, Photoshop, ChatGPT AI Image Generation
The Concept
Designing digital ads means creating visual assets that have to work instantly, whether they're showing up on a random website or scrolling through someone's LinkedIn feed. The goal was to take core messaging and turn it into clean, engaging designs that grab attention right away.
Programmatic Ads
When designing programmatic banner ads, I focus on visual storytelling. In this campaign, we were focusing on customization, and how Traliant offers multiple versions of their training for different industries. A common pain point in the compliance training industry is that training is often built for office-only environments and workspaces.
Using a woman in scrubs confusedly looking at a meeting in a corporate environment quickly sets the scene: someone in healthcare watching training built for an office. The large, bold headline, "Does this look like your workplace?" catches the attention and moves the eye along to the problem so many face in the smaller, supporting copy: "One-size-fits-all training doesn't fit your workforce." This leads to the conclusion that Traliant is different, seen in the button, "See the Traliant difference."
LinkedIn Campaign
While programmatic ads need to be eye catching on a busy page, LinkedIn campaigns need to be approached differently. These are designed to "stop the scroll." My approach is to go bold, with a large, colorful image full of contrast with short headlines that stand out. Traliant's new approach to compliance is unusual , and they wanted their debut awareness campaign to follow suit.
The top row showcases the multi-card carousel, guiding viewers through a "glow‑up" story. While the serene colors and unexpected graphics lend themselves to a beauty brand, the change is actually in how Traliant approaches the compliance space.
The bottom row are posts that the Traliant employees could use to support the awareness campaign. These were designed to highlight the differences that Traliant implemented, from their approach of being ahead of risk to the high‑quality training in a new, engaging format.
Email Design
email design and development
A series of emails built using hand-coded modular templates, designed to nurture audience relationships, share regulatory updates and guide customers and prospects.
To design and code responsive, intuitive email templates for the Email Marketing team to use in awareness, transactional, marketing and drip campaigns.
Traliant and PFP Services | The Family Security Plan
Illustrator, Pardot, Marketo
The Concept
I've always found design to be a balance between form and function. Email design takes an extra step because they need to be aesthetically pleasing, communicate effectively and be technically responsive. My approach was to ensure the layout is scannable and the overall design works across every device.
The Traliant emails focus on nurturing B2B relationships through curated industry insights, regulatory updates and training announcements. With so much information, the layout needed to have strong, structured hierarchy with clear sectioning, readable columns and prominent calls to action.
The PFP emails focused more on customer lifecycle and retention, ranging from policy overviews and social proof testimonials to warm welcome sequences. These designs are warmer, with more friendly color accents and clean spacing to help build trust and encourage policyholders to engage with their insurance provider.
Learning Catalog
Multi-page Layout
A comprehensive and dynamic product catalog designed to organize an expanding library of professional training courses into a clear structure for prospective clients.
To establish a scalable inventory framework that simplifies complex course offerings, enhances the sales enablement process, and ensures seamless maintenance as the offerings continue to grow and evolve.
Traliant
InDesign, Photoshop
The Concept
Designing an evolving catalog of training courses required a complex framework that was both intuitive for the viewer and easily updated for the designer. I developed a modern design system to streamline navigation across multiple, specialized categories and subcategories.
By using a clean visual grid, consistent section dividers, clear buttons to connect different areas of the catalog and typographical hierarchy, I created an intuitive inventory that served as a high-utility sales tool. The design allowed for easy, timely updates while ensuring the brand remained cohesive and professional, enabling prospects to quickly identify the solutions most relevant to their organizational needs.
Petco Customer Story
CASE STUDY
A collaborative customer spotlight highlighting how Petco partnered with Traliant to scale global compliance training, align new international markets with core company values, and maintain a consistent workplace culture during rapid expansion.
To showcase the real‑world impact of flexible, easily customizable compliance solutions that help large organizations seamlessly integrate new regions without disrupting existing company culture.
Traliant
InDesign, Photoshop, ChatGPT
The Concept
Case studies are a critical component of the sales cycle, turning abstract solutions into tangible success stories. I created Traliant’s case study framework to lead with impact, utilizing bold data visualization and a clear challenge-to-solution narrative.
For this Petco feature, I took video-based customer insights and transformed them into a structured, written format designed for versatility. By focusing on Petco's rapid global expansion and their need to scale compliance training across international markets, the piece highlights how HR leaders successfully aligned new regions with core company values. This ensured the sales team had high-impact documentation to reinforce Traliant’s value proposition as a collaborative, flexible partner across every touchpoint.
